You can continue to access your UltraViolet movies and TV shows through the retailer(s) linked to your UltraViolet Library.In the DECE’s statement, the consortium says consumers should follow these guidelines: Therefore, Ultraviolet users aren’t technically losing access to previously purchased movies. It’s important to note the service doesn’t actually store video files, only the electronic rights for purchased content. In turn, the movie can be streamed or downloaded to multiple devices directly from a participating retailer (including the likes of Universal, Warner Bros., 20th Century Fox, Sony Pictures, and others). The concept behind Ultraviolet is rather simple, serving as a destination where consumers can store digital purchase rights for a particular movie title. Over the last eight years, segment competition has grown and increased in complexity, especially considering the popularity of subscription based services such as Netflix and Amazon Prime. In a statement released to nearly 30 million account holders, the Digital Entertainment Content Ecosystem (a consortium responsible for operating Ultraviolet) says the service will close operations effective July 31, 2019.Īccording to an exclusive story published by Variety, DECE’s president Wendy Aylsworth claims the move is “a response to the evolution of the market for online entertainment.” Aylsworth says that Ultraviolet was conceived at time when digital based services were practically non-existent. (January 31, 2019) With a rather surprising announcement, Ultraviolet (the movie locker floating in the cloud) is prepping to shut down.

Ultraviolet movies closing